I love using StumbleUpon. You’ve seen the cartoons on the Internet where StumbleUpon kills productivity and is the anathema of sleep. I agree with it 100% – it’s addicting. You select your interests, press Stumble, and viola! A page relevant to you pops up.
I wanted to drive Stumblers to this blog, so I tried an experiment. I paid Stumble $50.00 to promote my blog in certain categories for stumblers. Seems simple, right?
When I created my campaign for my cancer blog, I used the following keywords: Health, Cancer, Diabetes, Doctors/Surgeons, Family, Medical Science, Writing, Weight Loss, Nursing.
Every single one of those keywords are relevant to my cancer blog. Every. Single. One.
And yet the campaign was rejected. I got this nice form letter from StumbleUpon saying:
The ad was declined for the following reason(s):
One or more of the selected topics were incorrect for this content. We recommend you resubmit using the Auto-Target option.
I did not WANT to use the auto-target option. I wanted very SPECIFIC keywords to lead to my blog. I don’t know what their “auto-target” picks up on, and if I agree with it.
So I complained.
To their credit, I got a response within 15 minutes. Kudos to StumbleUpon for that. Still, all the agent did was tell me to resubmit with auto-target on.
This went on through 3 different attempts at submissions and finally I threw up my hands and let the auto-target do it’s job – and my campaign was approved.
I am disappointed and will not use StumbleUpon for advertising my blog again. This experiment failed. The Stumble robot has pigeonholed my blog with a series of topics that I may or may not approve of and I cannot change it. When I asked an agent to actually LOOK at my blog, they said my topics were too broad.
I know what kinds of people I want to drive to my site. I know what keywords are appropriate. If Stumble had taken 2 minutes to LOOK at my blog they would have seen my suggestions were the correct ones. Instead, they relied on an algorithmic robot and did not let me, the expert, set the rules of his own campaign.
I’m getting traffic sent to my blog – but is is the right KIND of traffic? I just don’t know.